English top-flight soccer club Newcastle United have announced MansionBet as their official UK betting partner until the end of the 2020/21 season. The deal will see the gambling company operate betting.

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Top Story: MansionBet named Newcastle’s UK betting partner

All the need-to-know deals from across the industry.

• Posted: July 30 2020
• By: Ed Dixon

Top Story

English top-flight soccer club Newcastle United have announced MansionBet as their official UK betting partner until the end of the 2020/21 season.

The deal will see the gambling company operate betting terminals across Newcastle’s St James’ Park stadium on matchdays over the next two years, as well as offering special price boosts and exclusive deals for fans over 18.

It is MansionBet’s latest foray into the Premier League, having recently extended its shirt sponsorship agreement with AFC Bournemouth. It was also the shirt sponsor for Tottenham when they successfully qualified for the Champions League for the first time back in 2010.

Karel Manasco, chief executive of Mansion, said: “We are excited to add Newcastle United to our growing portfolio of sponsorships to increase our reach in the UK and Ireland.

“We have plans for activities that will benefit both the club and its supporters, and believe this is the perfect partnership.”

Dale Aitchison, head of commercial at Newcastle United, added: “We are delighted to welcome MansionBet to our growing family of partners.

“MansionBet has a proven track record when it comes to football sponsorship and we look forward to working with the group to deliver a fantastic betting service to our fans on a matchday.”

BIG HITS

Sponsorship

Mansion Betting App Games

Beijing 2022 has named Cultural Investment Holdings as the latest partner of the Winter Olympic and Paralympic Games, with the Chinese company serving as the official cultural event planning and management sponsor.

Premier League soccer club Southampton have announced a multi-year partnership with Indian beer brand Kingfisher, which will now provide the matchday beer at all the team’s home games. The Saints also welcomed Wow Hydrate as their new sports hydration partner after both parties signed a two-year deal.

Esports’ Toronto Defiant has struck a multi-year deal with Canon to be the official camera sponsor of the Overwatch League team.

GreenSet has been named the official court supplier of Tennis Australia from 2020.

Gen.G Esports has signed an apparel manufacturing and distribution deal with Meta Threads, which will produce branded gaming apparel, starting with the Gen.G 2020 Pro Jersey.

The French National Basketball Federation (FFBB) has partnered with Amazon, with the ecommerce giant set to sell the national team’s merchandise online via Amazon.fr

Media Rights

Canal Plus, the French pay-television broadcaster, has acquired exclusive rights to the Pro D2, domestic rugby union’s second-tier, in a seven-year deal through to 2026/27 worth €8 million (US$8.9 million).

New Zealand’s over-the-top (OTT) service Spark Sport has done a deal with Sky TV that allows commercial premises, such as bars and pubs, to show games for this year’s Rugby World Cup through Sky TV decoders. The agreement does not include private home use.

Mansion Betting Apps

Also in rugby, Nordic Entertainment Group (Nent) has acquired exclusive rights in the Nordic region to the 2020 Rugby World Cup in Japan.

Pay-television broadcaster Digi Sport has renewed its English Premier League rights deal in the Czech Republic and Slovakia for the 2020/20 season.

New Mexico State Athletics has penned a three-year deal with FloSports to broadcast football home games through the 2021 season.

Sports Channel Network has acquired rights in the UK to the European Cricket League and the Hong Kong Cricket Sixes competitions.

Personal Endorsement

Manchester City manager Pep Guardiola has agreed a long-term partnership with Puma, which will see the soccer boss endorse the German sportswear giant’s products and develop future clothing and footwear.

Investment

César Alierta, the former president of Spanish telecommunications company Telefonica, has increased his stake in Real Zaragoza to 49 per cent after investing a further €1.86 million (US$2.07 million) into the Spanish second-tier club.

Politics & Governance

Fifa, world soccer’s governing body, has launched a tender process to find an operator for a clearing house to distribute the proceeds from player transfers to the clubs responsible for developing them. It follows the decision taken in October 2020 to automate distribution and payments of training rewards between clubs.

Billionaire entrepreneur Alex Meruelo is the new owner of the National Hockey League’s (NHL) Arizona Coyotes after finalising his purchase of a 95 per cent stake in the franchise. Former majority owner Andrew Barroway retained a five per cent minority stake and will remain with the team as an alternate governor.

The National Women’s Hockey League (NWHL) has released an expanded schedule for the 2020/20 season, increasing the number of games per team from 16 to 24.

Sticking with the NWHL, the Buffalo Beauts will play their home games at Northtown Center in Amherst, New York.

FC Andorra, owned by Barcelona defender Gerard Pique, have paid €452,000 (US$504,000) to fill a vacant spot in Spanish soccer’s third tier. The club was promoted to the fourth tier last season but have now replaced Reus, who were relegated as a result of financial problems.

Hosting

Denver in Colorado will stage the Table Tennis X (TTX) Smash Street event on 24th August, while Rome will host the Roma Ping Pong Fest on 6th October. It comes as TTX plans for a global rollout after it was first launched by the International Table Tennis Federation (ITTF) in 2016.

The final of the inaugural International Cricket Council (ICC) World Test Championship in June 2021 will be held in the UK.

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